The Deep Cut
Conscious Design
Product Design
2025The Deep Cut is a conceptual design project that interrogates three injustices neglected by the music industry. The project confronts the exploitation of artists by artificial intelligence, the devaluing of artists and lack of fair compensation in the age of streaming, and the gatekeeping power of privilege. Each record becomes both a avant-garde visual artefact and a protest object—calling out what the industry refuses to hear.